They do this by supporting the status quo, which is made up of a small group of people who control society’s wealth and power. Big Idea #4: The media depend on advertising revenue for their survival and will therefore take measures to keep advertisers pleased. But I didn't quit, and now here I am. Big Idea #7: The mass media view all events through the prism of the battle against communism.
The mass media has a dark side to it that you may not have thought of before.
Where you could argue the book is dated, that actually further proves its point, such as the west’s support and glorification of Putin thirty years ago when he fit their needs in a different way. Although it was written in 1988, while reading it I noticed all of the exact same establishment news techniques being applied to the major story lines today. If the media report something that offends powerful people, they will face a backlash.
Shortform: The World's Best Book Summaries, Shortform Blog: Free Guides and Excerpts of Books. And who controls these advertisers? It took me 9 mos. Flak was used during World War II and helped lead to Nazi Germany’s defeat. It’s all narrative. Some programs even get wiped from the schedule because it messes with the “buying mood” of potential customers.
You'll love my new book summary product Shortform. The station aired a documentary on the malpractice of some international companies in Third World countries. For instance, executions in a communist country will be reported at length, but similar occurrences in a friendly state will be ignored. Even though the media boasts objective, trustworthy reports, they are only a puppet of those who are really in charge. To make it in the media world, you’ve got to pay for expensive reporters and publishing equipment.
Advertisers prefer shows that are light and entertaining rather than hard-hitting dramas or documentaries. Media need advertisers to survive, so they will do what it takes to keep them happy. That means the coverage a news station provides is almost always biased. Take the Watergate scandal for example. Media organizations need to produce content regularly, so they rely on large corporations and government agencies. The media covers events in ways that favor the elite ruling class. Therefore, they may not be as objective as they should be when reporting the news. Ad infinitum.
of suffering for this one. of suffering for this one. Big Idea #6: The elite punish critical media by generating ‘flak.’. People ate up the story even though it was based on questionable evidence and easily invalidated. These are the claims of Noam Chomsky’s Manufacturing Consent: The Political Economy of the Mass Media. Totally refutes the myth of the "liberal media" and secondly, the myth that this (nonexistent) liberal media is responsible for defeat in the Vietnam War. Manufacturing Consent: The Political Economy of the Mass Media Noam Chomsky Delivered at University of Wisconsin – Madison, March 15, 1989 (transcription courtesy of William Greene) Hi.
The Common Enemy—“To manufacture consent, you need an enemy, a target: Communism, terrorists, immigrants… a boogeyman to fear helps corral public opinion.” Chomsky and Herman’s book offers a surgical analysis of the ways corporate mass media "manufactures consent” for a status quo the majority of people do not actually want. 4 0 obj
The media, which is controlled by the wealthy and powerful, only covers what benefits them.
Manufacturing Consent Companion Book series.
Appearing to criticize Richard Nixon, the news was actually only a puppet of another ruling class-the Democrats. Some programs even get wiped from the schedule because it messes with the “buying mood” of potential customers.
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